Strategic Branding — Auckland, NZ
Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.
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HomeVisions is a brand of DMSI (Direct Marketing Services Inc.). If you are not familiar with HomeVisions, you might be familiar with some of DMSI’s other brands, including Montgomery Wards.
DesignTalk is a retail blog that strives to educate and add value on the topic of interior design and home decor. The blog is chock full of creative ideas and tips for home decorating organized in many ways, including by room and by application. The blog encourages you to ask a question which could be answered as a blog post, as well as posting a comment. The blog includes a newsletter and, of course, an RSS feed.
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Visit The Site: DesignTalk
In order to achieve maximum search engine visibility, you need to think a bit like a search engine when writing the copy for your website.
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Tools For Less, as the name implies, sells power tools and equipment at discount prices through their online catalog. The ecommerce site developed by Netconcepts is full-featured, with extensive functionality in the back-end administrative interface, and with a clean intuitive user experience for customers.
Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.
The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.
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Visit The Site: Tools For Less
Web design is more than just the design of a site. President of Netconcepts, Stephan Spencer told the New Zealand Herald that sites need to be designed with SEO in mind and where keywords, category listing, search engine optimization and navigation are essential ingredients, along with site support and monitoring services.
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Spam filters tend to be the bane of the email marketer’s existence. Getting past them is a serious challenge, and it is becoming increasingly harder. How can an email marketer consistently bypass those spam filters?
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« Read the whole series: 1,2 »
Left to its own devices, email marketing is unlikely to survive. However, if email marketers take responsibility for developing great strategy and execution, we are likely to bring on its evolution.
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« Read the whole series: 1,2 »
In this teleseminar, Netconcepts’ founder Stephan Spencer moderates a panel of email marketing experts, including Chris Baggot, Rok Hrastnik, Eric Kirby, Jim Sterne, and Shar VanBoskirk. The output of which is an insight into email marketing’s true power and potential. Produced by MarketingProfs.com.
Read the Executive Summary: part 1 and part 2
Download the Transcript: PDF (300 K)
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ShopperANSWERS offers a retail marketing and measurement solution that helps retailers keep informed of shopper behavior at the moment of purchase across a wide variety of retail outlets. Their corporate website gives an insight into the minds of shoppers. The site isn’t just marketing fluff; it educates the visitor on such topics as observational research and intercept interviews.
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Visit The Site: ShoppersAnswers
Geneva Health is a recruitment company specializing in the health sector, including nursing, medical, clinical support and allied health professionals. Geneva Health has three websites targeting their three primary markets — the UK, Australia and New Zealand. Each is a functionally-rich job site with supporting helpful articles, including such things as CV guidelines, making an overseas move, registration requirements and more. Job applicants can of course apply online. The site is built with search engines in mind, and includes spider friendly URLs along with optimized HTML and content.
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Visit The Site: Geneva Health
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
